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Wille Finance AG participates in €13 million funding round for Happydemics

Wille Finance AG participates in €13 million funding round for Happydemics

Published on : 18/12/2024 18 December Dec 12 2024
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Altaïr Avocats advised Wille Finance AG, an investor alongside Adelie Capital, in the
€13 million Series B funding round for Happydemics, a French startup specializing in
measuring advertising effectiveness. This funding will enable Happydemics to
strengthen its leadership position in the Adtech market and accelerate its
international expansion, particularly in the UK, the US, Germany, Italy, Spain, and the
Middle East.

Founded in 2007, Wille Finance is a family office based in Zurich, Switzerland, with a
Private Equity/Venture Capital (PE/VC) department focused primarily on European
tech startups. Wille Finance has co-invested with Adelie Capital on several projects,
facilitating their collaboration.

Happydemics is experiencing exceptional growth, with 75% of its annual recurring
revenue generated outside of France. The company, which manages between 500
and 700 advertising campaigns each month, saw a 75%increase in revenue this
year, following a 107% increase the previous year.

Altaïr Avocats advised Wille Finance AG on corporate aspects with Philippe
Beauregard, partner, Jeanne Mucchielli, and Elise Yvart. The tax aspects were
handled by Damien Hautin, while the contractual due diligence was led by Christophe
Héry, partner, with support from Mégane Boussereau and Matthieu Rollin.


Other advisors involved in the transaction were:

  • Happydemics'; advisors: Lerins: Laurent Julienne, partner, Marc Gervais, counsel, and Anne Souchet, lawyer.
  • Adelie Capital's advisors: Gide: Donald Davy, counsel, Axelle Toulemonde, lawyer, and Nora Chekhab, lawyer.
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